Printers. We still have them.
Even though we all try to go paperless, we still get some new paper thrown into our life every week. Bills, reminders, legal notices, checks, ads, and more.
We also keep printing paper. Tons of businesses still want you to fax them stuff. People still want you to print that PDF file and sign it, then scan it and email it back, or mail it in.
That new apartment or house you want to buy or rent? It’s going to require you signing on paper.
Online sites like Amazon offer cheaper ink cartridges, resulting in more people going to the alternate shops to get their refills instead of the official stores. Such sites make owning printers an affordable experience.
With 2012 in full motion, you would imagine that the prices of supposedly dying trends would decrease in order to drive up interest and usage.
You and I would be mistaken in thinking that.
Looking at the actual printer manufacturers, I can see that the ink cartridge price seems to be actually going up, or at least not decreasing.
Every store that sells printers has discounts on those printers, online and offline. Almost none of those official manufacturers have discounts on ink cartridges, though.
Why is that?
Why are the official printer manufacturers like Epson, Brother, Canon, HP, Panasonic, Samsung, Sharp, Toshiba, Lexmark, Dell and Xerox selling ink cartridges at such high prices?
Printer prices going down. Official Ink Cartridge Prices going up?
How can a good cheap Lexmark printer cost $45 at BestBuy or Fry’s without discounts, yet the single black ink cartridge costs $23 and the single color ink cartridge costs $25 for that printer when bought directly from Lexmark? That comes out to be more than the price of the printer itself.
You have to go online or into a small store to find cheaper prices, or even cheaper alternatives. Online stores usually buy ink cartridges in bulk, and thus get better prices. They can then pass on the savings to the customers while competing with the ink cartridge companies.
One wonders what the printer companies are thinking. Ink is selling well, so anything they’re thinking is what they’re sticking with.
Is the philosophy “Sell cheap printer and charge a lot for the parts needed to run the printers?” still applicable in today’s world where paper usage is said to be decreasing very fast?
Or is the new philosophy “Charge as much as possible since the era or printouts is fading away!” the new business model adopted by the printer manufacturers?
Either way, the printer companies are not reducing their ink cartridge prices.
This is not a new question. In fact, I’m sure everyone else also goes “Ink cartridge is dead again?” whenever it needs replacing.
A Decade Old Ink Cartridge Pricing Question
PC World once asked the question “Why Do Ink Cartridges Cost So Much?” – back in 2003.
It’s 2012, and official ink cartridge prices have not come down at all. ”Unless you’re buying your ink from a non-official manufacturer, you’re going to be paying more money than the printer itself.
What do you think? Is your printer’s ink cartridge ready to be replaced?