Every day, many people prefer to be be treated like human beings rather than business transactions. However, it is sometimes better to be treated like a customer instead of a human being in certain business relationships. Emotional satisfaction develops for participants of many business deals which results in such people expecting good treatment in addition to getting a good business deal. While such expectations are good and recommended, you should make sure that your emotional satisfaction, not related to the specific contents of a business deal, does not become the deciding factor when considering entering a business deal.
Emotional satisfaction should sometimes be kept away from business deals
Emotional satisfaction is important in any relationship, whether personal or business. While it is good for people to realize when they are not being treated right, it is good to keep our expectations for satisfaction of our personal emotions separate from some business deals if possible. For example, if you are looking to buy a computer from a store, the bad attitude of the cashier at that store may not be the best factor you should focus on when trying to decide if you should buy from that store. The cashier could be having a bad day or may even be a really rude person, but that does not mean you will run into similar kinds of people if you contact customer support later on. The good computer deal you may be getting at that store may be worth dealing with that rude cashier for 2 minutes. We can try to avoid having our own attitude change because of such a rude person.
This can work in the other direction too. If you buy something because of feeling emotionally happy over the way you are treated by someone instead of feeling happy about what you are getting from a business deal, chances are you will be highly dissatisfied if you experience any problems later. For example, just because a car sales person is extremely nice to you when you buy a car from a certain car dealership does not mean that same person will be nice to you later when you bring your car in for repairs. In fact, you may not even be able to get direct help from that specific person and may have to deal with a completely different group of people who may be extremely rude. Will you not recommend such a sales person to someone who only wants to buy a car for a good price without the need of any future help from that car dealership?
Secure your emotions in order to make better decisions
In certain situations, being treated like a customer instead of an individual may make sure that the other party will not take advantage of you through a business deal in the guise of personal or emotional satisfaction. A business deal will specifically outline what both parties should expect and avoid while a contract is valid, making sure both parties know what they to expect and what not to expect. Try not to involve your emotions or make things personal when involved in business deals, otherwise you make it easier to have your happiness and emotions influenced by outside factors. Such an influence may in turn easily affect your business and personal decisions.
If you can realize when your personal emotions and feelings are making you decide something more than the business deal at hand itself, you can be better equipped to realize when a business deal is good even when you are not personally and emotionally satisfied, or when a business deal is bad even when you are personally and emotionally satisfied due to different factors.
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