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Misleading No Credit Card Required ads

Posted in Online by Bes on Nov 18, 2005

I keep seeing online and TV advertisements for America Online; sign up for free for 45 days, get free spam blocker, virus protection, and a dozen other features. These ads always say “No Credit Card Required” to sign up. I just turned on the TV to see if anything interesting was on, and saw the same ad on two different channels for two different companies, advertising the same trial offer of 45 days. Once was for America Online, and the other was for PeoplePC.

I’ve used AOL in the past as a backup, in case my broadband connection ever went down, or while moving to a place and waiting for a broadband connection to be setup. The “No Credit Card Required” slogan is wrong and misleading; you are required to give out your credit card information when taking the free trial offer. No credit Card Required slogan - is it for real?When I asked the customer support why this is the case, they said “We only take the credit card information in case you decide to continue using AOL after the free trial period, in which case you don’t have to go through the hassle of calling us again, and you can continue to use your AOL account uninterrupted.” I think AOL can easily identify trial users by their names, phone numbers and addresses, and taking a credit card is in simple terms cashing in on the idea that the person will be charged automatically for at least one month in case they forget to cancel, and thus will be charged.

I’ve recently noticed PeoplePC, a newcomer in the field, advertise its service heavily. They’re trying to take dial-up customers away from AOL, using the same ads that have annoyed the living daylights out of many AOL customers. Be careful if you sign up with any service that says it will take your credit card information and yet won’t charge you; many times, such as in the case of AOL, you have to send a written letter to get your credit card information and your account deleted from their servers. Still, that won’t take you off their “spam with AOL offer cd and emails” list, but that’s a topic for another day.

May be I should get a TiVo and do away with advertisements all together.

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[View academic citations to cite this article]
[Hide academic citations]
AMA citation:
Zain B. Misleading No Credit Card Required ads. The Reasoner. 2005. Available at: http://thereasoner.com/articles/online/misleading-no-credit-card-required-ads. Accessed March 19, 2010.
APA citation:
Zain, Bes. (2005). Misleading No Credit Card Required ads. Retrieved March 19, 2010, from The Reasoner Web site: http://thereasoner.com/articles/online/misleading-no-credit-card-required-ads
Chicago citation:
Zain, Bes. 2005. Misleading No Credit Card Required ads. The Reasoner. http://thereasoner.com/articles/online/misleading-no-credit-card-required-ads (accessed March 19, 2010).
Harvard citation:
Zain, B 2005, Misleading No Credit Card Required ads, The Reasoner. Retrieved March 19, 2010, from <http://thereasoner.com/articles/online/misleading-no-credit-card-required-ads>
MLA citation:
Zain, Bes. "Misleading No Credit Card Required ads." 18 Nov. 2005. The Reasoner. Accessed 19 Mar. 2010. <http://thereasoner.com/articles/online/misleading-no-credit-card-required-ads>
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Tags: ads, aol, credit-card, dial-up, peoplepc




8 Comments to “ Misleading No Credit Card Required ads .” Please leave a comment below, thank you.


  1. # 1
    valerie (229 comments)
    :
    ( November 18th, 2005 at 10:11 pm )

    Okay, I hate AOL. Hate Hate Hate Hate Hate. You have just given me reason #23472340982340823 to do so.

    Reply & quote this


  2. # 2
    BesNo Gravatar (1234 comments)
    Find/Add me at these places: Flickr | MySpace | Twitter :
    ( November 19th, 2005 at 11:24 am )

    Heh, "so easy to use, no wonder it’s number 1" on your Hate list. Razz Remember that one? They don’t use those words anymore..

    Reply & quote this


  3. # 3
    T RodmanNo Gravatar (1 comments)
    :
    ( February 22nd, 2009 at 6:45 am )

    Very good read – thank you!

    Reply & quote this


  4. # 4
    ShaarangapanayeNo Gravatar (1 comments)
    :
    ( March 11th, 2009 at 10:43 pm )

    Don’t you hate spam to?

    Reply & quote this

    BesNo Gravatar (1234 comments) Reply:
    March 12th, 2009 at 8:05 am

    @Shaarangapanaye, yep, kind of. Smile What kind of spam were you referring to: the ads, the offers, or something else?

    Reply & quote this


  5. # 5
    vêtements femmesNo Gravatar (2 comments)
    Twitter: @Pretty good this site
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    ( September 28th, 2009 at 12:57 am )

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  6. # 6
    vêtements femmesNo Gravatar (2 comments)
    Twitter: @Pretty good this site
    :
    ( September 28th, 2009 at 12:58 am )

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  7. # 7
    SarahNo Gravatar (4 comments)
    :
    ( February 3rd, 2010 at 6:50 am )

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