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False advertising and brand names

Posted in General by Bes on Sep 05, 2005

I see advertisements everywhere claiming to do things that nature cannot do for many people; make people lose weight, improve their eye sights, increase their heights, and elongate their life through certain foods. Billboards everywhere mention different products and how great they are.

Almost every brand name and advertisement comes with the “*” symbol, the dreaded asterisk. This asterisk mentions, in very small print, all the side effects of that advertisement. Sometimes an advertisement will not mention the asterisk but mention how a sale is about to end and how you’ll never get that price again. However, a week after the end of the sale, you see another sale, with similar or even lower prices. This somehow amounts to be false advertising in the views of many. Every brand name and advertisement is somehow associated with something marvelous that is only “perfect” in theory. For example, I find movies that say “based on a true story” to be practicing false advertising, as people go to such movies to see what really happened in real life, and later on we find out that the movie was “inspired” by a true story, and many times, such a story never even existed.

Sometimes people simply find major brand names to be unacceptable, and associate the names with what the real worth of the product is in the minds of those people. How many of us have made fun of the name “Starbucks” in ways that require children to cover their ears? I’m sure we’ve come up with lost of different names for different things that we don’t like ourselves [like the famous name for Burger King, which almost always comes to my mind whenever I see it].

Imagine how you can understand the following sentence, even though it uses brand names to explain different things and actions: “I woke up to the Casio and had Starbucks, then put on my Denim and my Nike, got into my Beamer and headed for McDonald’s, where I got a McGriddle and a Coke, then headed back to my home to watch a webcast on my Mac, later on played Xbox, and then saw a movie on my PSP and went to sleep after text messaging a friend and being on AIM for a while.”

Advertising and name branding really does work.

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[View academic citations to cite this article]
[Hide academic citations]
AMA citation:
Zain B. False advertising and brand names. The Reasoner. 2005. Available at: http://thereasoner.com/articles/general/false-advertising-and-brand-names. Accessed March 19, 2010.
APA citation:
Zain, Bes. (2005). False advertising and brand names. Retrieved March 19, 2010, from The Reasoner Web site: http://thereasoner.com/articles/general/false-advertising-and-brand-names
Chicago citation:
Zain, Bes. 2005. False advertising and brand names. The Reasoner. http://thereasoner.com/articles/general/false-advertising-and-brand-names (accessed March 19, 2010).
Harvard citation:
Zain, B 2005, False advertising and brand names, The Reasoner. Retrieved March 19, 2010, from <http://thereasoner.com/articles/general/false-advertising-and-brand-names>
MLA citation:
Zain, Bes. "False advertising and brand names." 5 Sep. 2005. The Reasoner. Accessed 19 Mar. 2010. <http://thereasoner.com/articles/general/false-advertising-and-brand-names>
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Tags: ads, burger-king, casio, coke, mcdonalds, nike, psp, starbucks, xbox




5 Comments to “ False advertising and brand names .” Please leave a comment below, thank you.


  1. # 1
    deanna (1 comments)
    :
    ( September 5th, 2005 at 2:47 pm )

    yes it does. it’s like brainwashing. but i’m curious, what product do you speak of when you mention to increase heights? =P it’s always fun to find out the fine print of the ads.
    my brother always corrects me when i tell him to "google it" to say search instead of the term google.

    Reply & quote this


  2. # 2
    BesNo Gravatar (1234 comments)
    Find/Add me at these places: Flickr | MySpace | Twitter :
    ( September 5th, 2005 at 4:23 pm )

    deanna –> I was referring to the pills that are out in the market that somehow claim to increase your "physical growth" hormones. Here are two of the many links I found on google for pills that "increase" height when using the keywords "increase height pills":

    http://www.growtaller.net
    &
    http://www.growtall.com

    Regarding brand names and their integration into everyday life, yes, "google it" is the new disctionary word. Smile

    [Thanks for stopping by : ) ].

    Reply & quote this


  3. # 3
    IumaNo Gravatar (1 comments)
    :
    ( August 15th, 2008 at 2:48 pm )

    You can increase height but not with magical pills. If you want to grow taller, you must use such stuff as stretching exercises. Learn more here – http://www.squidoo.com/growtall

    Reply & quote this


  4. # 4
    watchNo Gravatar (1 comments)
    :
    ( August 28th, 2008 at 3:15 pm )

    Unfortunately, with the onset of the internet there is a LOT of bs around claiming all sorts and it is very easy to get tied into things like these, especially if u’re desperate.

    Reply & quote this


  5. # 5
    YankovichNo Gravatar (1 comments)
    :
    ( July 6th, 2009 at 12:42 am )

    hank you for the review, Grow Taller 4 Idiots is a great program indeed

    Reply & quote this


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