For an increasing number of people, energy drinks are as essential as coffee and water every day. I actually end up at Starbucks almost every other day around 3:30am, ending up observing people wanting to have their daily fix of the drug. Four Loko, up until November of 2010, was one of the few unique alcoholic drinks that actually contained a mix of caffeine, caffeine, taurine and guarana, with caffeine and guarana being two very strong ingredients that actually make you hyper and become more alert in the beginning while consuming alcohol. Because of being so hyper, you actually could not figure out whether or not you were really intoxicated. It was kind of a Starbucks for alcoholics.
So why all the negative publicity surrounding Four Loko? Well, it seems that while Four Loko did give you an energy boost for the first 5 minutes or so, it crashed you later much harder than almost any legal energy drink on the market. And if you drink Four Loko on a regular basis, you just might find yourself being checked into an alcohol recovery or rehab facility sooner than you think.
The attached infographics explains a bit in detail why the original Four Loko contains so much alcohol that you may be harming yourself or getting more drunk drinking a single Four Loko than over a dozen strong beer cans. It’s interesting how even though Four Loko was the #4 best selling alcoholic brand at American 7-Eleven stores, it has gained more bad publicity than the other 3 top brands. Can you think of what the other top 3 brands are? The bad publicity itself may have been the cause of the Four Loko’s popularity, since people wanting to get hyper or more active, while consuming alcohol, will definitely flock to a brand that even the government says may be illegally pushing the limit between the safe inclusion limits of alcohol and energy elements.
FDA bans mixing caffeine and alcohol in commercial drinks
Unfortunately, the FDA in November of 2010 banned any combination of caffeine with alcohol and Four Loko was one of the 4 brands that was ordered to stop using caffeine altogether. The result? Sales of the new Four Loko have been extremely poor. Interestingly enough, the sales of old Four Loko’s by individuals have skyrocketed and doubled in price. Who knew the FDA would actually create a black market gold rush for such a hyper drink?
In the end, the only way to decide the fate of this drink may be to try it out yourself. Go ahead, drink a Loko and think about it. Do you think alcoholic energy drinks should be banned? How do you like Four Loko?
Share your comments and answers in your comment below. Thanks! You can drink a Loko while commenting, by the way. I just got back from Starbucks. As usual, I did not get anything.